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Designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture, the Black Unity Sport Band is inspired by the colours of the Pan-African flag and pays homage to the rich tradition and craft of quilt-making. Three individual pieces of coloured fluoroelastomer are assembled by hand and compression-moulded as one. Complemented by the dynamic Unity watch face, which displays an ever-changing pattern of irregular shapes as Apple Watch moves, these colours are brought together in a unique tapestry. The innovative pin-and-tuck closure is laser-etched with “Truth. Power. Solidarity.”
Apple supports these organisations dedicated to advancing racial equity and justice:
The Black Lives Matter movement fuels campaigns for justice, combats and counters acts of violence, and creates space for Black imagination and innovation.
ENAR, a pan-European anti-racism network, is the voice of the anti-racist movement in Europe.
The institute works to protect the human rights of marginalised and vulnerable people who suffer from discrimination.
The Leadership Conference Education Fund promotes and protects civil and human rights and builds public education campaigns that empower and mobilise advocates around the United States.
LDF seeks structural changes to expand democracy, eliminate disparities and achieve racial justice to fulfil the promise of equality for all Americans.
The partnership is dedicated to promoting the work of African-American artists and supporting their communities by fostering economic empowerment, racial and social justice, and educational advancement.
This is only a small part of Apple’s commitment to challenge systemic barriers that exist for communities of colour, and particularly for the Black community.